PHILADELPHIA, November 22, 2021 – The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, continues its unwavering commitment to its foundational pillars of heritage, inclusion and service with the unveiling of NLL Unites, the league’s umbrella social responsibility program. NLL Unites will combine the efforts of the league, teams, players and partners to promote each of those pillars through storytelling, education, activation and access.
NLL Unites will continue to evolve as the program develops and grows. Most visibly and imminently for the coming 2021-22 NLL season, players will wear a specially designed helmet decal with a Every Child Matters logo designed by Curt Styres and the Halifax Thunderbirds organization, raising awareness of the history and role of residential schools throughout North America.
“We are very proud to roll out NLL Unites and continue to amplify the great work already being done by the league and its teams, players and partners with respect to all our efforts in diversity, equity and in- clusion,” said NLL Commissioner Nick Sakiewicz. “NLL Unites is the creation of a tremendous amount of work led by our Deputy Commissioner Jessica Berman and many others throughout the process. It
will provide continued direction increasing our commitment to important initiatives that make a mean- ingful difference in many lives and will also allow support of programs that are authentic in their connec- tion to lacrosse.”
The pillars of heritage, inclusion and service are at the heart of NLL Unites:
- Heritage involves honoring the history of lacrosse and being advocates for the indigenous community. It connects inherently with our sport, NLL players and staff.
- Inclusion is focused on making sure anyone who wants to play, watch or experience the NLL feels welcome. We want more people and kids having access to lacrosse. We embrace the challenge to make lacrosse for everyone.
- Service highlights the community efforts of the league and its teams as the NLL is now in 15 markets across North America; we will work to positively impact our communities and give back.