On Saturday February 4th, the Seals will honor the National Lacrosse League’s initiative, “Every Child Matters,” during the home game vs. Panther City Lacrosse Club. The Indigenous culture is at the core of the National Lacrosse League’s values and the history of the sport of lacrosse. This league-wide initiative brings awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as late as 1996 in Canada.
For Saturday’s game vs. Panther City, fans can expect to see the Seals warming up with orange “Every Child Matters” shirts, along with unique helmet decals. All 15 teams are participating from Week 9 (Jan. 23-29) through Week 11 (Feb. 6-12) of the 2022-2023 season. Then for the remainder of the season, players will wear specially designed helmet decals supporting “Every Child Matters.”
In addition to this awareness campaign, the league is also conducting educational programs for athletes, coaches, staff and fans, land acknowledgement ceremonies, and charitable and social responsibility programs to strengthen and enhance the ties between league stakeholders and the Indigenous community.
“Our continued work with Indigenous athletes and communities is a major priority for the National Lacrosse League, and the ‘Every Child Matters’ education process and activations are key components of that platform,” said NLL Commissioner Brett Frood. “This program presents an opportunity to facilitate meaningful conversations about the atrocities perpetrated by the residential and boarding school systems, continue the journey toward reconciliation, and honor survivors and their families.”
For “Every Child Matters,” the league created a new logo for this season with designer Justin Gilbert of Kuvua Designs. Justin was selected due to his work in support of Indigenous organizations and his connection to the cause, being born and raised on the Southern Ute Reservation. The logo contains the silhouette of an Indigenous child wearing a ribbon shirt and holding a wooden lacrosse trick, similarly used by players during the years the schools were established. The text “Every Child Matters” appears next to the image with a heart and feather.
“In this logo I wanted to celebrate the culture we as Native Americans endured to keep. Since there are so many tribes that were affected by residential schools, my goal was to represent all Indigenous people who have been impacted” added Gilbert.
Fans will be able to purchase cotton shirts through the league’s online stores, NLLShop.com and NLLStore.ca. For every shirt sold, the NLL will donate the proceeds to the Gord Downie & Chanie Wenjack Fund in Canada and The National Native American Boarding School Healing Coalition in the United States.
“With support from third-party fundraisers like the National Lacrosse League, we are reaching even more people throughout Canada, building cultural understanding, and creating a path to-ward reconciliation,” said Sarah Midanik, CEO and President of the Gord Downie & Chanie Wenjack Fund. “Thank you for answering Gord’s call to ‘Do Something’ to improve relations between Indigenous and non-Indigenous peoples.”
“We are grateful for the National Lacrosse League’s willingness to partner with us and use its platform to bring awareness to the atrocities forced upon Indigenous children, families and sovereign nations across Canada and the United States,” added Deborah Parker (Tulalip), CEO of the National Native American Boarding School Healing Coalition. “As we continue to work with boarding school survivors, educate the public, and advocate for policies that promote truth, justice and healing, partnerships like this will make our work more impactful.“
Tickets for the Seals home game on Saturday, February 4th vs. Panther City Lacrosse Club can be purchased here. The game is also streaming live on ESPN+ at 7pm PT / 10pm ET.
About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas Desert Dogs, New York Riptide, Panther City Lacrosse Club (TX), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.
For more information, visit NLL.com and find @NLL on Facebook, Instagram and Twitter. For more information visit NLL.com.
About the Gord Downie & Chanie Wenjack Fund
The Gord Downie & Chanie Wenjack Fund (DWF) aims to build cultural understanding and create a path toward reconciliation between Indigenous and non-Indigenous peoples. DWF provides education on the true history of Indigenous Peoples in Canada and the lasting impact of residential schools through their programming, partnerships and events that build awareness, education, and connection between all peoples in Canada.
About The National Native American Board School Healing Coalition
The mission of the National Native American Boarding School Healing Coalition (NABS) is to lead in the pursuit of understanding and addressing the ongoing trauma created by the United States Indian boarding school policy. NABS’s work is centered around seeking truth, justice, and healing for survivors and descendants of Indian boarding schools.
